feature stories

Through the Looking Glass: China’s Digital Landscape

Now, HERE, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”[i]

To an outside eye, the digital landscape in China is an enticing one. With a population of 1.3 billion people, and a best estimate across urban China of around 63% internet penetration, the market offers untold riches to organisations looking to make their mark in Asia.

However, this huge market is both a complicated and segmented one, with significant variations between urban and regional China. There are also the thorny issues of overcoming the language barrier, differing cultural backgrounds, new innovations such as AR, VR and live streaming, online censorship – and most importantly – engaging with a unique ecosystem of domestic online platforms.

We asked Pete Lin, Managing Director of We Are Social’s Shanghai operations, to tell us some more about this exciting, but fast-changing environment.