feature stories

Jo Lusby: It is the Best of Times and the Worst of Times for Publishing Industry in China

This month we talked with Jo Lusby, who has been in publishing industry in China for more than a decade. She shared with us the landscape and changes over the years and her experience of coping with authorities on censorship. Chinese market has a huge appetite for foreign children’s books and UK writers seem to do well in this sector. Jo wrote about her take on Children’s IP market in China for the story.   

When Danish toy maker LEGO leapfrogged My Little Pony producer Hasbro to become the world’s largest toy company in 2013, the press honed in on one key driver of their massive growth in sales of little bricks and figures: China.