Are You Fit for China?

In 2015, the British Council commissioned Culture 24 (the UK organisation behind the Culture24 and Show Me websites) to work with Storythings and ten UK cultural and heritage organisations to develop and showcase high-quality arts content to online audiences in China.

Entitled Fit for China, the digital showcasing pilot ran from late 2015 to early 2016.

A key undertaking at the heart of the project was to learn how best to create and repurpose UK content that met the needs of the market.

As a starting point for the project, this report was commissioned to help provide a shared understanding of China’s unique digital landscape.