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10 Key Findings on China’s Streaming Industry

10 Key Findings on China’s Streaming Industry

On November 28, China Netcasting Services Association (CNSA) released the “2018 China Netcasting Industry Report” at the 6th China Internet Audiovisual Convention in Chengdu, Sichuan. It is the fourth year that the CNSA releases the annual industry report, which includes 10 key findings on the Chinese streaming industry: 1. user base is rapidly growing. As of June 2018, the number of online streaming service users in China has reached 609 million. 2. revenues from paid users are increasing; 3. High-quality original content is gaining popularity; 4. Smartphone is the primary device for watching streaming content, followed by smart TV. 5. Near half of the streaming service users are no longer consuming media in traditional formats, such as newspapers and magazines. 6. Video streaming consumption is becoming a rigid demand with over 40% of users watching online video content every day. 7. User preferences are increasingly diversified based on one’s age, gender, and region. 8. optimistic forecast for the future of streaming. 9. Commercial value of short videos is being recognized and new policies are expected to be set to regulate short video content. 10. AI will help optimize the production and broadcasting of streaming content. Read more on entgroup.com

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